Mark LOREM IPSUM

MARE LOURENÇO
exhibition experience 


Brand Experience

SIMPLIFYING BUSINESS MAN Truck & Bus at IAA2018







Schmidhuber // CLIENT PROJECT
research+
concept
















“Simplifying Business”
MAN Truck & Bus Stand





Under the motto “Simplifying Business”, this brand experience showed that the best solutions can be very simple. Schmidhuber’s team worked hard make the future of mobility more tangible to visitors at the IAA Commercial Vehicles 2018 in Hannover.






+credits:

<Agency/Teamwork> Schmidhuber
<Client> MAN Truck & Bus
<Photography> Andreas Keller








PLATOONING PHASES

As part of the concept team, I had the challenge to create an interactive installation that calls the attention of the passersby to the technology of Platooning for trucks and its five phases until it is full autonomous driving.

Situated in a corner with high circulation of visitors, the solution was a Carrera for truck racing, which invited visitors to interact in a playful way.

MAPPING THE CITY




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