Mark LOREM IPSUM

MARE LOURENÇO
exhibition experience 


Stand Design & Brand Experience

Flair Eyewear








TULP Design // CLIENT PROJECT
research+
concept+


















  Flair Eyewear Stand







Aiming to communicate a new positioning strategy, this brand experience at the OPTI 2019 trade fair showed the main values of the brand: innovations, high value and lightness. 






+credits:

<Agency/Teamwork> TULP Design
<Client> Flair Eyewear
<Photography> Oliver Jung


CREATIVE PROCESS EVOLUTION


01// First version

01// First version
  




02// Final version


02// 2nd Version








INNOVATION LAB

Through an Innovation Lab, visitors had different interactive experiences with the brand such as inside of an immersive media installation and live demonstration of a craftsman in the workbench, apart from learning about the last trends and didatic demonstration about the brand’s innovative technic for glazing lenses.







Live-Communication


In addition to the Innovation Lab, other areas were reserved for live-communication, consultancy, drinks and an artist performance drawing the visitors wearing the product.



*All mentioned logos and brands are property of their respective owners.