Stand Design & Brand Experience
TULP Design //
TULP Design // CLIENT PROJECT
CREATIVE PROCESS EVOLUTION
01// First version
02// Final version
Through an Innovation Lab, visitors had different interactive experiences with the brand such as inside of an immersive media installation and live demonstration of a craftsman in the workbench, apart from learning about the last trends and didatic demonstration about the brand’s innovative technic for glazing lenses.
In addition to the Innovation Lab, other areas were reserved for live-communication, consultancy, drinks and an artist performance drawing the visitors wearing the product.
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